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hayah v. to be – referring to the state of being. “I am.” Hayah is an all-natural mineral makeup line designed to cater to and compliment richer complexions. We offer an extensive selection of the highest quality cosmetics available to women of various ethnicities, tones, and skin types. Hayah was created out of the desperate need for a cosmetic line with a more diverse selection of products to offer to women of color. We understand that women of color cannot and should not be lumped into a couple of ambiguous categories (light brown and dark brown). But that we represent a multitude of beautiful complexions that range far beyond those that have been incorrectly prescribed to us by other cosmetic lines. Hayah saw the need and has expressly answered the call. Hayah is the ultimate makeup solution for women of color. Browsing our site, you will notice each product name is positive, inspiring, and encouraging. We seek to uplift the woman, not tear her down. Therefore, you can put “I am” (the meaning of Hayah) in front of any product name, and so you are!
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